TheSocialGolfer.com
Thu
17 Mar
2011
TheSocialGolfer.com is a fast growing golfing community with an emphasis on getting out and playing, rather than sitting in front of your PC.
The site owners believe that golfers should be able to play anywhere in the world, at anytime, regardless of whether they belong to a golf club or not! By joining TheSocialGolfer.com community, members can arrange games with golfers close to home or with over 6000 golfers worldwide.
The website allows golfers to join golf societies, run golf societies, establish a handicap, track their stats, source and review over 25,000 golf courses around the globe. You can also compete with fellow members in the monthly league, annual events and tournaments. The site also allows members to upload videos, join in forum chat, shop at the Amazon stores, receive exclusive member offers and competitions and much more.
MC2 Marketing approached Enovate Design in August 2010 with a brief to initially improve the site’s navigation menus and give the site some subtle design improvements.
One of the first tasks after our appointment was the migration of the site to a new cloud based hosting environment. We provided MC2 with the benefit of our experience in enterprise class hosting and took charge of both the procurement and migration processes, which were completed with minimal downtime.
In addition, Enovate Design have worked very closely with MC2 Marketing to build a strong and consistent brand identity for the site and work in conjunction with their marketing team to continually develop interesting and engaging content, hugely valuable in the current highly competitive online climate. We have also recently designed and introduced an email marketing platform by way of a site newsletter, which produced an excellent open rate of over 20% in its first edition. Since becoming involved with MC2 Marketing, Enovate Design have also helped the site membership grow by more than 9% in six months.
We have also created Banner, Skyscrapers and MPU advertising for above the line marketing purposes.
If you love golf and don’t want to join a golf club or want to team up with other golfers whilst on holiday or business trips - sign up now!
After 20 years of working with London agencies I wanted to work with a small team, like ourselves, to develop the site offering before re-launching the site to market. Michael and the team immediately walked me through the migration process and the service level I could expect from them and within days we were making well thought through and concrete suggestions on how to improve the site and brand. Believe me, having invested my life savings into this project, I knew I needed a team around me that I could both trust and rely on to turn things around at both short notice and with enthusiasm and a professionalism I had come to expect from my corporate days in marketing. They didn’t disappoint and would thoroughly recommend working with them to anyone!Director, MC2 Marketing Ltd