Microsoft has recently unveiled an addition to the AdCenter Lab that allows users to view predictions of the future popularity of search terms. You can enter 1 or more search terms into the experimental keyword analyser to view graphs of previous trends and also future trends conjured up by Microsoft’s very own Mystic Meg.
Google has launched a new feature for AdWords users today called Quality Score, this is a feature that is disabled by default and needs to be enabled for each campaign. This is achieve on the keywords tab of a particular AdGroup by clicking on the “customising columns” link or using the existing drop-down menu to select “Show Quality Score”. The Quality Score comes in three flavours of “Great”, “OK” and “Poor”.
Google has launched an accessible web search engine that ranks websites depending on how accessible they are thought to be by Google’s ranking algorithm. So websites that have clean semantic code and degrade gracefully in terms of switching images off are rewarded with higher rankings.
Many search engine optimisation (SEO) companies or internet marketing consultants will gladly take your money on the basis of false promises. If you hear a search engine optimisation company or internet marketing consultant promise you any of the things listed below be wary, be very wary.